Meet our board of seasoned cannabis industry experts that collectively offer industry-leading financial, branding, marketing, distribution and sales expertise.

Jakob Ripshtein

Chairman

Jacob is CEO of Perennial Brands Inc, a whole life-cycle brand strategy organization. Past president of Diageo Canada and CFO of Diageo North America, he has worked in finance, sales and strategy in various global companies.

Shawn Dym

Director

For the past seven years, Shawn has been an active investor in the cannabis industry, including co-founding Green Acre Capital, a cannabis-focused private investment fund. An early investor for Aphria Inc., he served as a member of its board of directors. Shawn is a graduate of York University and has an MBA from Harvard Business School.

Robert Ritchot

President of North American Accessories

Robert is the President of North American Accessories for Humble & Fume Inc. and the Founder of BOBHQ. Since 1998, he has steadily built a leading global cannabis wholesale and distribution business, offering tens of thousands of smoking and lifestyle products to thousands of retail stores worldwide. Robert brings proven expertise in regulatory compliance, government relations, retail and franchise management and strategic leadership to our diverse team.

Mark Hubler

independent director

Over 35 years in the Beverage and Beverage Distribution Space. Mark Hubler joined Johnson Brothers in August 2015. His role was expanded to President & Chief Executive Officer in January, 2022 and he leads the Executive Team. Previous to this role, Mark spent 17 years in various leadership roles at Diageo North America including most recently serving as President of North America, US Spirits. Mark also spent significant time in Non-Alcohol CPG including both Coca-Cola and Quaker Oats where his career track included commercial roles as well as Business Analytics and Marketing. Mark has a Management Degree from the University of Wisconsin and resides in North Oaks, Minnesota with his wife and two adult-daughters.

Matthew Shalhoub

Director & Compensation Committee Chair

Co-founder and Managing Partner with Green Acre Capital, Mathew serves on Greentank Technologies and TREC Brands boards. He previously served on the boards of Tokyo Smoke, Ample Organics and Friendly Stranger Holdings Corp. Mathew has an HBA from the Richard Ivey School of Business.

Executive Leadership

Meet our team of seasoned cannabis industry experts and innovators.

Combining pioneering cannabis production, sales and distribution expertise with advanced industry thought leadership, our executive team reflects the very best our industry has to offer.

Joel Toguri

Chief Executive Officer

Joel is the Chief Executive Officer for Humble & Fume Inc. Joel brings significant leadership experience and a proven track record of delivering superior execution and sales growth in the cannabis industry. Joel’s previous roles demonstrates his extensive experience in a regulated industry; Chief Revenue Officer of Supreme Cannabis and leading sales at Aphria, now Tilray. He also served as Vice President of Sales and Operations at Southern Glazer’s of Canada, where he was its first employee and responsible for establishing the company’s footprint across Canada and leading a national sales team of more than 90 people. In three years under his direction, the company became one of the leading wine and spirits agents and brokers in Canada.

Graham Meneray

Chief Financial Officer

Graham has over 15 years of financial and business experience with RBC Capital Markets and Deloitte. He oversees Humble & Fume Inc.’s accounting, corporate development, capital markets, business support, financial planning and treasury functions. Graham is a graduate of Queen’s University and holds an M.Sc from the University of London.

Jessica Hulser

General Manager, U.S. Operations

In her role as General Manager for U.S. Operations, Jessica Hulser will be responsible for increasing sales, driving operational efficiencies, and spearheading the expansion into cannabis distribution in the U.S. Ms. Hulser brings over 20 years of experience in performance-based leadership and high-level operational execution in the logistics and distribution industry. Holding top level operational and financial leadership roles within Johnson Brothers of Hawaii, Inc., Hawaiian Ocean Transport, Inc., and Odyssey Logistics, Inc., Ms. Hulser led complex logistical markets into sustained profitability and class leading operational metrics.

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